But it was eh, dabbling a little before that, um, some of the businesses, they actually hit a level of success, but a, they don't know how they got there.
#Cuz i remember every time full#
Um, 2011 is when I left my job to do it full time. And again, this is my world for over 12 years now I've been hanging out here. Sometimes they fail in their success sometimes failure. Um, but I'll tell you, what's fascinating that people don't talk about. Right? So if they cross the three year mark, they hit the five year mark. What is it? The ever elusive, I think three year mark where 90 something percent of small businesses fail in the first three years. And I, I mean, having been a two time founder, myself of different small businesses, I, I too am very passionate about helping, um, founders succeed and, and make sure they get past that. And I know the difference between a contractor architect, plumber, electrician, and interior designer and in business and marketing your average person doesn't but they will.
#Cuz i remember every time how to#
I don't know how to build a house, but I know that there are people who I build houses. And I am just sitting with this vision, that business and marketing knowledge becomes for everyone. So, you know, as a business model, it works. So we opened the business school to help people with more, do it yourself and done with you educational type, um, components till they got up to the level that a lot of them did graduate into the consultancy. It wasn't affordable to all the people I wanted to help. So we did websites and branding and social media and campaigns in the whole thing. And as the consultancy grew and we were full service, creative consulting. And then a couple years ago we opened the business school because yeah, my, my whole passion in my drive is that little guy has affordable solutions that work for them. I never hit Antarctica I did it everywhere else. And that doesn't mean you spend nothing, but it's how you get more with less.Īnd you know, by, I think 20 17, 18 multinational, we got staff on seven continents, seven continents, seven time zones climbed from six continents. It's how you bootstrap thing is it's how you earn more money without spending more money. Um, but we did build to, I mean, we're over seven figures now, but took us, uh, two years under two years to six figures, profit with no ad spend. Cause this is the beginning of the small business revolution. I saw that they were consulting firms for bigger businesses and there were a bunch of, you know, random freelancers that little guys could piece together. Um, so I left my job with this dream and that was my dream to build a full service consulting firm for small businesses. But I, I it's a business school and I've been running businesses profitably since I was a little kid, but I didn't know how to be a consultant. I'd be sitting at these cafes and I'd overhear people talking like, oh my gosh, you should like sell your cupcakes for a dollar, be such a good business. This was in my twenties and I just, it was this burning drive. This is before everyone of their brothers, nephews, dog Walker as a business coach, no one did. I wanted to do small business consulting and this was 2011. My now ex-husband was still studying then and I just couldn't stay. I had no idea where our money was gonna come from. I'm not an amazing secretary.Īnd I was terrified, right? I was the sole supporter of our growing family. I'm like, oh, I'm good at a lot of things. You know? Um, he's like your team is now my team and you're my new secretary. And I would've stayed there forever, but you know, as organizations do, they hired Amy middle manager who just created this toxic environment and anyone who's ever been part of this really would get it. I'm now a single mom of five, not so little kids anymore. I was a mom of three little kids at the time. Loved my boss, loved my job had flex time, which was really important to me. Uh, back in 2011, I was working as a CIO of a multinational, nonprofit. If you could just provide a little bit of background on yourself and you know, Strand Consulting and The Better Business School and, and all these different endeavors that you're involved in. Um, cuz I can't tell you the number of times I've had somebody say, well can't you just make me a viral video? I'm like, um, so we're gonna talk all about this concept of virality, but before we dig into it, I would love it. Um, and I feel like this is one of those words that can strike fears in the heart of a marketer. We're gonna talk about a topic I love, which is virality. And this week, my guest is Estie Starr, who is the founder of Strand Consulting and The Better Business School. Welcome back to the inbound success podcast.
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